We're a little BMX company founded in 2000. We did a couple of t-shirts and some simple bike parts since. We would only be producing soft goods in future as bike parts are now easily available and more importantly affordable compared to the situation back then. I guess our branding has more of the "Hardcore" or punk mentality, so we don't usually get involved with the mainstream stuff. But of cause supporting our industry and keeping riding possible in the streets are important as well. But at the end ofthe day, it's riding our bike that is most important. Look out for bike contest to come!